Television’s First Responsible Business and Investing Show Debuts Nationally March 15th, 2005 on PBS

Airing weekly, ‘Ethical Marketplace’ is the first and only show dedicated to reporting on the multi-trillion dollar growth of socially and environmentally responsible investing

Philadelphia, PA—January 11, 2004—Ethical Marketplace LLC, a media company that reports on the growth of responsible business in the global marketplace, today announced the national premiere of ‘Ethical Marketplace’, a new half-hour weekly television show airing on PBS stations nationwide, debuting March 15th, 2005. Ethical Marketplace is television’s first national show dedicated to reporting the news, trends, and stories of the companies, governments, and people worldwide who are redefining success with socially and environmentally responsible practices, investments, and lifestyles.

A ‘financial lifestyle’ show, Ethical Marketplace takes viewers beyond the balance sheet with engaging, real-life stories of businesses, executives, investors, and consumers that demonstrate an increasingly popular standard of corporate citizenship measured by the integrated ‘triple bottom line', often referred to as People, Profit and Planet. These often overlooked and unaccounted social and environmental assets can be as valuable as monetary capital. This comprehensive view of business success promotes growth through practices that respect a company’s stakeholders; employees, customers, and investors, as well as the surrounding community.

Hosted by Simran Sethi, a former MTV news anchor and producer, Ethical Marketplace is the only program to report on these unaccounted for assets through weekly topics such as Fair Trade, Renewable Energy, and Socially Responsible Investing (SRI)—a market that has grown to represent 11% of all U.S. investments under professional management, roughly $2.2 trillion. The show explores the business assumptions that affect every investor, from fund managers, corporate executives, board members, small business owners and employees, to consumers, students, and the millions of involuntary investors with pensions, 401K plans, or other forms of indirect investments. Viewers can use this information to improve their quality of life in ways that reflect their personal interests, ethics, values, and goals for success.

“Business leaders are increasingly realizing the value of an economic model that measures business success by focusing on the greater community and environment, as well as profit,” says internationally recognized author, futurist and sustainable business economics expert Dr. Hazel Henderson, creator and co-executive producer of Ethical Marketplace. “After Enron, WorldCom, and the other corporate scandals, Americans are demanding business practices that reflect their values. Ethical Marketplace is the first TV series to show consumers and investors how they can align their investments with their beliefs, and visions for a better future.”

Each episode of Ethical Marketplace includes in-studio and field-based segments such as ‘Walking The Talk’, and examines the overall topic from multiple viewpoints such as ‘Appreciating Assets’, and ‘Earth Ethics’. They provide engaging discussions with executives from Fortune 500 companies to small start-ups, personal stories of people seeking value and success, and supply historical perspective, indicators of success and quality of life, new technologies, as well as realistic projections for the future. 

Every company featured on Ethical Marketplace is vetted by a screening process, to ensure they support a socially and environmentally responsible business model. The Ethical Marketplace series is being made possible by underwriting from the Media Venture Collective. For local stations please check www.ethicalmarketplace.com.

About Ethical Marketplace

Ethical Marketplace, LLC is an independent global media company producing television, print and online content. The company’s premiere product is ‘Ethical Marketplace’, a half-hour weekly financial lifestyle television show that airs nationwide on select PBS stations. The program reports on how success, wealth, and progress are currently being redefined by businesses, governments, and individuals worldwide, to focus on socially and environmentally responsible investing and lifestyles. Ethical Marketplace’s five-part series on ‘Reforming International Finance’ is being released for distribution in Brazil, India and other countries.

About Dr. Hazel Henderson

Dr. Hazel Henderson is a world renowned futurist, evolutionary economist, a worldwide syndicated columnist, consultant on sustainable development, and author of Beyond Globalization, and seven other books. Her editorials appear in more than 400 newspapers worldwide, and published articles in over 250 journals. Dr. Henderson advised the U.S. Office of Technology Assessment and the National Science Foundation from 1974 to 1980.  She is an active member of the National Press Club, the Social Venture Network, and the World Futures Society. 

For more information on Ethical Marketplace, please contact Gary Tomchuk, CEO, at 215-844-2292. For media inquires, contact Kathryn O’Connor of Gregory FCA, at 610-642-8253, or Kathryn@GregoryFCA.com.